“To serve our community with pride and passion as a quality example of individual and team excellence on the field, in the office, at the stadium, and within the community by consistently exceeding our customers’ expectations by demonstrating the highest character and appreciation and respect for our game, customers, teammates, and partners as a cost-effective and visionary organization providing a total entertainment experience.”

In furtherance of our Mission Statement, we, the players, coaches, officials, staff members, and owners of the Virginia Kings, are thankful to the fans that we serve. We appreciate their support and dedicate ourselves collectively to providing quality entertainment in order to demonstrate our appreciation of the greatest sports and entertainment fans in the world.

We believe that every fan is entitled to a wholesome environment for guests and family members free of violence, profane gestures, and offensive or rude language and behavior that could in any way interfere with a first-class entertainment experience.

We believe that every fan deserves that we maintain absolute respect for the game of football and the integrity of the finest of fair competition at all times.

We believe that every fan deserves our very best effort on a consistent basis, on every play on the field, every action in the stands, every call to our office, and every involvement in our community.

We believe that every fan is entitled to a total entertainment experience at an affordable cost for all members of the family, from the time they arrive at the stadium to the time they depart.

We believe that every fan should receive the very best in competitive football, entertainment, merchandise, and food and beverage for their purchasing power.

We believe that every fan is entitled to interact with and have access to players and coaches for autographs and conversation in recognition of their support at every game.

We believe that every fan is entitled to fast, accurate, and complete information about our players, coaches, league, games, and performance.

We believe that every fan expects the North American Football League to be comprised of gentlemen and ladies who serve as positive role models for youth, free of physical violence, drugs, alcohol, and gambling abuse.

We believe that every fan expects us to honor our country and to be involved in the community to make contributions for a better, safer, and more positive place to live.

We believe that every fan should know that we are committed to serve and not to be served, to give and not just take, and to inspire and encourage people to higher levels of personal and professional achievement, growth, maturity, and respect for each other.